Run the 1-1 Match Reclamation Play (Guide)

Description

This guide helps you master broken-link reclamation, a play that finds dead competitor pages still attracting live links from strong domains. Built around the strict 1:1 Match Rule, it shows them how to land placements that feel like a favour.

What’s Inside:

• Find Dead Targets: Spot competitor pages that have died but still pull live citations.
• Vet the Citations: Check each link against four trust signals before you pitch.
• Build the Match: Create a 1:1-matched replacement asset webmasters cannot ignore.
• Pitch the Value: Send a value-upfront note that lands as a fix, not an ask.
• The 1:1 Match Rule: Apply the one rule that separates ignored pitches from grateful replies.
• Make It a Rhythm: Turn one-off reclamations into a monthly habit that compounds.